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Published: 12/13/11
Internet Presence For Local Business
"Many reasons for a brick and mortar business to have an internet presence"
By: Tony Lazare
There are many legitimate reasons for a brick and mortar business to have an internet presence. Having a website
helps your present clientele, with information such as your work hours, your products and your prices. Used
intelligently it can also provide useful information to your customers so that you can offer them solutions to
their problems relevant to your area of expertise. An educated consumer is a buying consumer.
Getting to your customers in your local area is one thing, but having a web site allows you to reach customers
nationally and globally if desired. Some Entrepreneurs may think that the nature of their business is such that
they can only deal with customers that can physically come to them. This may be the caseto a certain extent but in
many instances by reflecting on the nature of their business and the value they have to offer this value can be
harnessed as a product and extended to customers online, thereby creating an additional profit center. Think of the
big department stores, Walmart, Barnes and Noble, Best Buy, they all have a web presence that allows them to reach
customers outside of their immediate geographic location.
As the worldwide web continues to evolve, your business enterprise must advance as well. If organizations do not
have an internet presence as well as a physical location, they will find themselves losing out on revenue and
additional income to the competition that is on the web.
If you own an enterprise and it is not on the internet, or perhaps you have a website with a minimum presence, then
you are not taking advantage of the revolution in the Social Media; namely Facebook, Twitter and LinkedIn for
starters. This is really a huge aspect of your business planning process that needs to be urgently
reconsidered.
With Best Regards,
Tony Lazare
http://www.business-and-financial-services.com
631-231-1289
Source: http://www.wisepublishers.com
Tony Lazare qualified as an accountant in London, England and was accepted as a Fellow of the Chartered Association
of Certified Accountants.
He has had over 30 years Executive experience in both the private and public sector.
He now channels his skills and talents to help local businesses establish a presence on the Internet
http://www.wisepublishers.com
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